A bespoke Shopify build for Suffolk-based artist and illustrator Jimmy Hutch, whose clients include UCL, Suffolk Mind, and commercial brands across the UK and US.

The brief was to create something that felt individual and craft-led rather than template-driven | a site that could showcase serious commissioned illustration work while also selling limited edition prints directly to collectors.

The hero features a custom GSAP animation: artwork cards rotating in a continuous 3D carousel, with scroll and hover interaction to control speed. The rest of the site is built on a fully custom Shopify theme using Liquid, with no off-the-shelf template base.

Stack: Shopify · Liquid · GSAP · Custom theme architecture